Search Engine Optimizing and Website Promotion

Website Problems:

As website technology progresses a great many areas of website design and function become automated and simplified. There are many "easy" and "quick" website design programs available.  I just searched, on google, for "quick and easy website design tools". There were 50,900,000 results. I added free to the beginning of the search phrase and Wahlah! I now only have 23 million results to read through.

Making your own website can be a very rewarding experience, using one of the many "quick and easy" website creation tools available makes it possible to create your own website. Often people will use one of these programs to help them imagine and visualize their new website. Using one of these tools to get "your plan on paper" will make it lots easier to communicate your desires to a professional designer; it also helps you understand some of what the designer will tell you when he or she creates the final* version of your website.

If you plan an extensive website or think you may want to make a few websites then it may be appropriate to take the time, lots and lots of it as you will find out, to learn a "real" website program like DreamWeaver or Expression Web.

The brutal truth on this subject is that it takes years of use to become fluent in any of these "real" website creation programs. Using the "quick and easy", especially the "free and quick and easy" tools can only be realistically used to create a "starter" or demonstration website. When you get serious and want google to start delivering free traffic to your site, then you will need a professional design and promotion specialist.

Standard, static HTML V/S Dynamic Websites!

Over the past couple of years Google has made some significant changes in its ability to properly read, understand and index dynamic pages in a website.  If you have, or plan to have, a large and frequently changing website, especially one with lots of reader interaction like forms, blogs and purchases a dynamic website may actually be appropriate and wise. I came across this article that you can access here at google! This gives a very clear and reliable understanding of the problems and advantages of the two types of webpages: Dynamic and Static!

Here is the beginning of that article, written by Juliane Stiller and Kaspar Szymanski

"Chatting with webmasters often reveals widespread beliefs that might have been accurate in the past, but are not necessarily up-to-date any more. This was the case when we recently talked to a couple of friends about the structure of a URL. One friend was concerned about using dynamic URLs, since (as she told us) "search engines can't cope with these." Another friend thought that dynamic URLs weren't a problem at all for search engines and that these issues were a thing of the past. One even admitted that he never understood the fuss about dynamic URLs in comparison to static URLs. For us, that was the moment we decided to read up on the topic of dynamic and static URLs. First, let's clarify what we're talking about:

"What is a static URL?
A static URL is one that does not change, so it typically does not contain any url parameters. It can look like this: http://www.example.com/archive/january.htm. You can search for static URLs on Google by typing filetype:htm in the search field. Updating these kinds of pages can be time consuming, especially if the amount of information grows quickly, since every single page has to be hard-coded. This is why webmasters who deal with large, frequently updated sites like online shops, forum communities, blogs or content management systems may use dynamic URLs.

"What is a dynamic URL?
If the content of a site is stored in a database and pulled for display on pages on demand, dynamic URLs maybe used. In that case the site serves basically as a template for the content. Usually, a dynamic URL would look something like this: http://code.google.com/p/google-checkout-php-sample-code/issues/detail?id=31. You can spot dynamic URLs by looking for characters like: ? = &. Dynamic URLs have the disadvantage that different URLs can have the same content. So different users might link to URLs with different parameters which have the same content. That's one reason why webmasters sometimes want to rewrite their URLs to static ones."