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1) Understanding Your Website Goals and Needs:Before we can do any optimizing we need to understand your website
vision. We will do a Free analysis of your website with a short consultation by
phone. To help us understand your needs please fill out a brief
questionnaire (click here). We will then explain how
we can help you best achieve your website goals. 2) Analysis of your website and your market:When we understand your website needs and your business goals, we can then conduct an in-depth analysis of your website and your website's relationship to the internet's environment.
During this stage we will do a thorough keyword analysis so that we can
both understand which key terms are most searched for, which are most
sought after and how many searches are being done and from where.
This big chunk of information will help us best bring about your website
success. 3) Restructuring your website:When we know where we are going and the best road to get there, we will usually see certain aspects of the html code that hinder your success. We may suggest rewriting the keywords, titles and descriptions throughout the site. Or we may suggest some content revision to enhance your ranking for our choice keyterms. Restructuring is a crucial part, and often the most labor intensive part, of optimizing your website. |
4) Promoting your website:How we promote your site will depend on a wide variety of factors such as your businesses competition, your business type and location, how large is your
business, how long have you been in business, how much in a hurry are you and
how much can you afford to invest. 5) Optimizing your website:Generally, by this time, most websites will operate hassle free for quite some
time. If, however, your business has dynamic content that changes
frequently (news, articles, "hot & hip" items) or if your business is unusually
competitive then optimization will be a frequent, if not on-going, process. Optimizing your website can involve continued website modification based on observation of search engine responses, market responses, analysis of keyterms and how your keyterms and website are faring in the sometimes stormy waters of internet marketing. This can be done daily or bi-annually depending on your individual goals and needs.
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